Why IGTV Is Important For Your Business

Video is a powerful tool for brands and marketers to engage consumers. And Instagram's newest video-sharing service, IGTV can play an important role in promoting your business through compelling videos that tell stories of people who use your product or services. In fact, six out of 10 people prefer watching online videos over TV programs which makes sense since 72% of consumers find it easier to learn about products and services from digital content like YouTube tutorials than other sources such as word-of-mouth marketing (54%).

With 54% demanding more video content on social media platforms including the latest mobile app by Facebook -Instagram Stories-, you should definitely include this new platform into any strategy related with distributing information via channels where there are already millions viewing these types of short clips.


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