TikTok is looking to improve its live-streaming service. It plans to add more features that will give broadcasters more control over their streams, as well as new ways for people to find live content.
These new updates focus on safety and making sure broadcasters can avoid unwanted comments or interactions with their followers.
First of all, TikTok is adding a new option that will let broadcasters choose someone to help them manage their streams.
Live Moderators lets you add other people who can help you manage comments and the commenting function during a live stream.
This could be helpful for people who want to use their streams for professional purposes. They can more easily shut down unwanted interactions and respond to relevant comments. This will help them to engage more with their followers.
TikTok is also implementing keyword filters for live-stream comments. This will assist you in keeping inappropriate remarks off your live broadcast.
As explained by TikTok:
"In the settings tab of the LIVE launch screen, hosts can turn off comments or add up to 200 terms into the keyword filter to limit those comments in the chat. Words can be added to the list throughout the live-stream by hosts and the person helping them."
This will help you better manage your broadcast and keep the comments on track. This is important because often times, streams go off topic and get into offensive areas.
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TikTok is expanding the feature that reminds people to be thoughtful about their comments. This will help to stop people from making offensive remarks during live streams.
TikTok added thoughtful comment reminders to the main app back in March. This will hopefully give more people time to think about what they are saying before they post comments on live streams.
TikTok is rolling out a new feature that will let streamers mute or remove harmful comments from their videos. This feature will be available to both hosts and moderators in the coming months.
These new tools will help us manage interactions better in live-streams. The tools will help keep things civil and friendly. This is important for brand and influencer partnerships.
TikTok is also looking to improve how people find Live videos on the app. They want top, in-progress broadcasts to show up on the For You and Following pages.
"Some of the top LIVE categories include Chat (Q&A), Gaming, Talents, Fashion, and Daily Life, and with updated access points to the LIVE page, Top and Recommended LIVE videos will soon be closer than ever."
TikTok is planning to use live-streaming to make money. They are already testing out ways for people to sell things during a live stream. This will give brands and influencers more opportunities to make money from their followers on TikTok.
TikTok is improving its moderation and discovery tools so that it can have more brand partners. This is part of TikTok's shift into eCommerce and in-stream shopping. This will hopefully help TikTok become more sustainable and generate more revenue.
If creators can't make money on TikTok, they'll go elsewhere. This means that TikTok needs to find new ways to make money so that creators will stay. This is why the company is evolving, so it can find more ways to make money from its huge audience.