What's More Important? Reach Or Impressions?

Your reach may be much lower than your impressions, but that doesn't mean you need to worry about engagement. Your followers might not always see the content on their feed because of an algorithm or other factors like geography and age demographics.

Your impression count is higher than your reach - so don’t fret if it seems like people aren’t engaging with what has been posted! Reach can sometimes seem low when in reality they are just being selective as viewing a post from someone who does have similar interests takes up valuable time out of their day.

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