What Is IGTV?

Instagram TV, more popularly known as IGTV is a new video platform that allows you to upload longer videos than the traditional 60-second limit. The long form format gives users much better opportunity to tell engaging and compelling stories through their videos which compels viewers into paying attention for way over just one minute or two of footage.

This flexibility encourages creativity by encouraging creators who use shorter time limits like Vine and Snapchat rethink what’s possible using


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